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Google Inc will sell its first
tablet from mid-July for $199, hoping to replicate its smartphone success in a
hotly contested market now dominated by Amazon.com Inc's Kindle Fire and Apple
Inc's iPad.By taking a greater role in the tablet market, Google hopes to
ensure that its various online services remain front-and-center to consumers
amid a changing technology landscape in which tablets by Apple and Amazon are
increasingly becoming gateways to the Web and Web-based content such as movies
and music.
Google's maiden entry in the
tablet market, which will also see the advent of Microsoft Corp's Surface this
year, could also help accelerate development of tablet-specific applications
for its Android operating software -- a key factor that has helped popularize
Apple's iPad, analysts say.
The "Nexus 7" tablet,
built by and co-branded with Taiwan's Asus, was one of several gadgets unveiled
at its annual developers' conference on Wednesday, as the Internet search and
advertising leader dips its toe into the intensively competitive consumer
arena.The announcement of the new tablet comes a month after Google acquired
its own hardware-making capabilities with the $12.5 billion acquisition of
smartphone maker Motorola Mobility. But Motorola, which Google has said it will
run as a separate business, was absent from most the new products and services
showcased at the event.
The "Nexus 7" tablet,
built by and co-branded with Taiwan's Asus, was one of several gadgets unveiled
at its annual developers' conference on Wednesday, as the Internet search and
advertising leader dips its toe into the intensively competitive consumer
arena.The announcement of the new tablet comes a month after Google acquired
its own hardware-making capabilities with the $12.5 billion acquisition of
smartphone maker Motorola Mobility. But Motorola, which Google has said it will
run as a separate business, was absent from most the new products and services
showcased at the event.
Analysts consider the Fire a
window into Amazon.com's trove of online content rather than an iPad rival,
given the $499 that Apple asks for a device with a "retina" display
that far outstrips it in terms of resolution.Google can similarly use the Nexus
7 to connect to its own online offerings, which include YouTube and Google
Play, the name of its online store where it sells digital music, movies and
games. It will go after more cost-conscious users who might shun the pricier
iPad.
"Nexus 7 is an ideal device
for reading books. The form factor and weight are just right," said Chris
Yerga, Google director of engineering for Android.Google said it will offer
buyers of the Nexus 7 a $25 credit to spend at the Google Play store and it
showed off several media-centric capabilities, such as a new magazine reading
app.
"They all but called it a
Kindle Fire killer. They're clearly gunning for that No. 2 spot behind Apple's
iPad that is currently occupied by Kindle," said Altimeter Group analyst
Chris Silva. "But the con is they do not yet have a footprint in people's
minds and wallets as the go-to place to purchase and consume media."
Source: yahoo.com
Source: yahoo.com
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